CAN-SPAM Clickthrough Email Campaigns Open Rate 
illumin
DECEMBER 13, 2023
By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.
FMG Suite
JULY 18, 2019
One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. What can you do to get more eyes on your emails? What differentiates emails that get read from the ones that don’t? Improve Open Rate and Click-Through Rate.
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Litmus
MAY 11, 2021
Somehow the dynamic field for name got hard coded with one name and I sent the email to 100K…calling them all the same name. While it can be tempting to hard code data into an email to see how it’ll look when you’re testing, you need to be sure to switch back to your merge tags when uploading to your ESP and sending.
Sharpspring
SEPTEMBER 16, 2021
It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. So, how do you go about effectively testing your email campaigns? Email Campaign Best Practices.
Porch Group Media
AUGUST 31, 2021
Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (
Optinmonster
FEBRUARY 16, 2023
In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. For example, a KPI for your email marketing might be to increase sales revenue. Try not to fixate too much on how a single email campaign performs.
Sharpspring
AUGUST 26, 2021
Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. or “Limited time offer!”
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