Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Webbiquity

MAY 23, 2017

It isn’t surprising then that a whopping 96% of B2B organizations use videos in some form as part of their marketing campaigns; an impressive 73% of those marketers claim that videos have a positive impact on their ROI. Check out the video here.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Content Standard

MAY 16, 2016

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. In our survey, we asked marketers and storytellers to define “experience” and “customer experience.” CX] My Growing Cable Bill.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Penetration is the number of households who own a TV or subscribe to cable. Impressions. Broadcast / Cable TV Ad.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Content Standard

MAY 16, 2016

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. In our survey, we asked marketers and storytellers to define “experience” and “customer experience.” CX] My Growing Cable Bill.

Cable 45

Cable Classified Ads Storytelling Customer Surveys 45

Circle Studio

AUGUST 13, 2020

Not only is listening to someone read their way through a presentation boring, it gives the impression that you aren’t as knowledgeable on the subject as you should be. The best presenters in the world are also incredible storytellers. Come with every possible adapter/cable you may need for A/V. Engage with the audience.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

chiefmartech

FEBRUARY 9, 2016

Ad tech built for the needs of media intermediaries is giving way to marketing tech built to serve marketers and their customers.Old-style media metrics like GRP’s, CPM’s and impressions are going away, as marketers focus more and more on business outcomes and ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. Hone your inner journalist. Ask your sales team for ideas on exciting customers.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Single Grain

NOVEMBER 28, 2023

RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. Its unique ability to combine storytelling with visual and auditory stimuli makes it highly effective in creating memorable and impactful brand messages. According to eMarketer, CTV ad spend in the U.S.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126