Digilant

MAY 18, 2021

CTV Surppases Cable. So much so that the households advertisers can reach with streaming now outnumber those reachable with cable, 84 million and 78 million households respectively (according to the TradeDesk). According to eMarketer, time spent with digital audio increased 8.3% However, the reality was just the opposite.

Trends 52

Trends Advertising Agencies Planning Cable 52

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. This will inevitably make the competition between CTV publishers even stronger, and the demand for original creative content even higher. .

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Cord cutting is decimating ad-supported pay TV subscriptions (or not).

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Choozle

FEBRUARY 12, 2021

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. Sam: (13:23).

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

OCTOBER 24, 2019

However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising. Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. In fact, BIA/Kelsey forecasts that national brands will spend $62.7

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Digilant

NOVEMBER 30, 2018

eMarketer stated that “ more than 82 percent of U.S. In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer). eMarketer). eMarketer). eMarketer). eMarketer). Google owned 75.8%

Buy 58

Buy Emarketing Trends Cable 58

Webbiquity

APRIL 14, 2014

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). adults aged 18-34 than any cable network. Social media experts are in demand. However, just over a third of marketers view each channel as valuable for lead generation. 8% of Internet users account for 85% of online display ad clicks.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. Furthermore, there are about 90 million households with a pay TV subscription to a cable, satellite, or other telecommunications provider, TechCrunch reports. [Editor’s note: This article has been reposted with permission from the ANA. consumer market.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Carlos Hidalgo, Author of Driving Demand – & CEO of ANNUITAS.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.” According to eMarketer, CTV ad spend in the U.S. According to eMarketer, CTV ad spend in the U.S.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126