Digilant

NOVEMBER 30, 2018

80% of programmatic advertisers are accelerating or prioritizing programmatic ads with top benefits being better audience targeting, ability to build audience reach, and real-time optimization. eMarketer stated that “ more than 82 percent of U.S. display ad spend will be purchased using programmatic technologies by 2020.”

Buy 58

Buy Emarketing Trends Cable 58

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52