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Digilant
MAY 13, 2021
A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). More cost-effective to reach premium networks than linear TV. This notion is correct. How is it different from OTT?
Convince & Convert
AUGUST 27, 2015
If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Your customers? While the media loves Twitter, the story is bigger than any one social network. Research Your Market, in Realtime. You read the newspaper or a magazine.
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Choozle
JANUARY 7, 2022
Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. It is very difficult to convert a customer if they don’t know what your brand is.
LeadsRX
MARCH 9, 2022
Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.
Contently
DECEMBER 8, 2016
Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. It happened at the Rio Olympics.
Content Standard
SEPTEMBER 5, 2018
More people watch gaming streams every month than watch cable news. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing. Yet, surprisingly, few non-gaming brands are using Twitch in their marketing efforts. ” A Creative “In” to Influencer Marketing.
Content Standard
APRIL 8, 2015
They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Value, Delivered.
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