Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Well, I’ll try to keep the answer short because complete answer is a long one. Is the same true in adoption of new technologies? Great question.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JULY 27, 2010

Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Clinton Bonner RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] – vivid example he shares here too, have a look. Awesome post!!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? I found myself facing a room full of blank stares. The FTC encourages social media policies be in place and reviewed. Im Jay Baer.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Maybe you guys have other examples where that is not so.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! As always – great piece Jay. As always – a great piece Jay.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. link] [link] T.J. Im Jay Baer.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. If it is, we’ll include it in Viral Heat.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

markempa

NOVEMBER 15, 2005

Ive included an example of a recent dashboard that we created for a CEO. Ive included an example of a recent dashboard that we created for a CEO. Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards. Ive found that most of them dont work well for companies that have a complex sale.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Single Grain

APRIL 29, 2021

Check out these examples… Pringles introduced CryptoCrisp, the world’s first virtual NFT flavor, on March 17, 2021. These examples suggest that both people and businesses are jumping on the NFT bandwagon to earn easy money, and the NFT phenomenon has now entered the mainstream. Here are the top strategies to promote your NFT: PR.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. That is a great way to look at it.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. At least I can say van den Hurk PR has gone global. ;0) Good location.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? My take on this on my blog @ [link] 2. Re: the Diesel-cam.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

SnapApp

APRIL 4, 2018

For example, the average deal size may be low due to heavy and unnecessary discounting. For example, for a lead generation campaign, we might measure #leads captured, #sales accepted leads captured (this will have to be measured over time), CTR on the campaign, CPL and cost per sales accepted lead, amongst other factors. Leeyen Rogers.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. Pay attention to your statistics with regard to calls to actions. You see where I'm going here. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Like you say, it depends on what your metrics and goals are.

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

SEPTEMBER 14, 2022

And you feel present with other people as if you were in other places, having different experiences that you couldn’t necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness.” Here is an example of a virtual billboard in the metaverse : 2) Product Placements. 2) X10 Agency.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Organic SEO vs. PPC? Neither is right or wrong, but they are both part of a complex communications and customer landscape."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

SEPTEMBER 21, 2010

In #23 for example – which is about building a dynamic Facebook fan page – if that headline was “Ways to Make Your Facebook Page More Engaging&# would it have made this list? This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23. I’m sure there’s patterns I’ve missed. Im Jay Baer.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

SmartBug Media

MARCH 25, 2019

The Best of B2B Marketing Content: 10 Examples. New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. Resources for Online Advertising and PPC. SmartBug Media™.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

JUNE 15, 2010

Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. 4=wicked smart! Im Jay Baer.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155