Buying Cycle Information Microsite White Paper 
NuSpark Consulting
AUGUST 26, 2011
Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Search query is general. Also considers social media searches as well.
NuSpark Consulting
AUGUST 26, 2011
Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Search query is general. Also considers social media searches as well.
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Ambal's Amusings
MAY 12, 2010
" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Adopt the publishing model to better understand your audience and develop sufficient, relevant content for the entire buying cycle. Stephanie Tilton.
Webbiquity
FEBRUARY 13, 2010
Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?
Industrial Marketing Today
JULY 14, 2010
I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?
Anything Goes Marketing
JULY 20, 2007
"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.
The ROI Guy
SEPTEMBER 29, 2010
Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.
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