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Content Takes Center Stage

Ambal's Amusings

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Blog Savvy B2B Marketing Twitter StephanieTilton.

Microsite 100
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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As in most things—with the basics.

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As in most things—with the basics.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner Nov 5 2010 Thank you Denise.