Buyer's Journey Multi-Channel Multi-Touch Attribution Trust Marketing 
Kevin Indig
APRIL 11, 2023
Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully. Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches.
Learn from the Pros
MARCH 21, 2024
As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io
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Adobe Experience Cloud Blog
JUNE 5, 2019
Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).
Walker Sands
OCTOBER 2, 2020
Integrated marketing is one of the most effective approaches you can take to generate ROI for your business. As the number of marketing channels to connect with our audiences continues to rise, integrating your efforts is an effective way to efficiently move prospects through the buyer journey and fuel your sales pipeline.
Oktopost
OCTOBER 20, 2021
For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. 60% claim that marketing personalization plays a key role in improving lead quality.
Walker Sands
NOVEMBER 20, 2020
From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. However, driving revenue is our biggest responsibility as marketers, so it’s imperative to tie all marketing activities back to bottom-line revenue in order to prove our success to senior leadership and internal stakeholders.
Adobe Experience Cloud Blog
JUNE 5, 2019
Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).
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