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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

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Marketing Play: 5 Strategies to Execute Before the Clock Runs Out

DealSignal

We all have to hustle to maximize buyer interest and conversions in Q3 and Q4 to drive results so we can not only hit but exceed our quarterly and annual numbers. Then, buyers should be locked in and focused—but only for a few weeks. It’s the same with marketing play. Table of Contents [Open] [Close] It’s go time.

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The Right Way to Do Keyword Research

BenchmarkONE

It’s also a huge component of your PPC advertising tactics. . But, search engine rankings are competitive, and only one site can lock in that spot (there’s also Google’s prized featured snippet position to consider). Download our Buyer Persona Workbook. . Let’s get started. . Outline Your Objectives. Competitor Keywords.

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Marketing Plays: 5 Essential Strategies to Execute before the Clock Runs Out

DealSignal

We all have to hustle to maximize buyer interest and conversions in Q3 and Q4 to drive results so we can not only hit, but exceed our quarterly and annual numbers. Then, buyers should be locked in and focused—but only for a few weeks. It’s no different when it comes to achieving a revenue goal. The eye in the sky doesn’t lie.

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10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Leadspace

Does that instantly mean that the PPC channel isn’t profitable? So, let’s take a look at the reasons why you might not be able to identify your most profitable customers, and 10 solutions to help you do so: 1. You haven’t defined your lead funnel or scoring. Related: How to Double Lead Conversion — In Half the Time. organic). Not exactly.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

It does not require tons of money for Google AdWords and PPC. It does require the implementation of thoughtful content that truly engages your buyer. Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Why is this an important distinction?

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

First, you need to find out who you want to attract and define the customer avatars or your buyer personas. The more accurately you describe your buyer persona, the more likely that you’ll create high-quality campaigns that resonate with your target audience. After all, today’s leads are tomorrow’s customers.