Remove AIDA Remove Buyer Personas Remove Lock-In Remove PPC
article thumbnail

The Organic Inbound Marketing Playbook for B2B

OutboundView

It does not require tons of money for Google AdWords and PPC. It does require the implementation of thoughtful content that truly engages your buyer. Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Why is this an important distinction?