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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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Albacross and Bombora announce partnership to enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross

This strategic alliance will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind collaboration in Europe. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing lets you spend less time writing messages and pressing “Send.” The software then sorts the individual into a predetermined group by buyer intent. This process means you must create different content for buyer journeys for the various segments of your target audience. How Does Automated Marketing Work?

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How to Use Account Mapping to Build an Effective ABM Campaign

Hubspot

Whether it's for content alignment or sales outreach, align relevant communications to each stage of the buyer's journey. Social listening, search intent, press releases, and Google Alerts are all great resources to leverage for information that can be used to gain insights into future account needs. LinkedIn Ads.

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Customer Purchase Intention and Use in B2B Marketing

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Why Intent Data Matters

NetLine

Intent data is that very thing. To state it more specifically, buyer -level intent data is that very thing. Said plainly, buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe.

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Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. They leverage intent data to accomplish all this.