Buyer Intent, In-market Buyers, Intent Data and Relevance

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

Buyer Intent

Buyer Intent Intent Data Digital Asset Management Privacy

Second-Party Downstream Intent Data: What’s the Difference?

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

Intent Data

Intent Data Intent Top of Funnel Ideal Customer Profiles

Best Intent Data Sources for Customer Retention and Expansion

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data

Intent Data Intent Top of Funnel Enterprise Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey.

Intent Data

Intent Data Top of Funnel Intent Work Management

10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey.

Intent Data

Intent Data Top of Funnel Intent Work Management

How Planful uses customer intent to speed up the B2B buying cycle

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful. Reviews as a gateway to buyer intent.

Buying Cycle

Buying Cycle Intent Ideal Customer Profiles Planning

Albacross Joins the LinkedIn Marketing Partner Program

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences.

Advertising Agencies

Advertising Agencies Linkedin Top of Funnel Account Based Marketing

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns. PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns. PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Tiers without fears: How to Identify Priority Accounts for a Successful ABM Campaign

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Not all intent is created equal.

Intent Data

Intent Data Intent Bombora Dwell

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Not all intent is created equal.

Intent Data

Intent Data Intent Bombora Dwell

Bringing in Purchase Intent Data Into Buyer’s Journey

SalesIntel

AUGUST 2, 2021

Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Intent Data in a Nutshell.

Purchase Intent

Purchase Intent Intent Data Intent Purchase

Best Intent Data Sources for Prospecting Customers

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data

Intent Data Ideal Customer Profiles Top of Funnel Intent

Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data

Intent Data Intent Content De-duplication

Shifting Your Focus to Intent-Driven Leads

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent

Intent Top of Funnel Intent Signal Intent Data

Introducing INTENTIVE: B2B’s First and Only True Buyer-Level Intent Platform

NetLine

JUNE 5, 2023

INTENTIVE is uniquely powered by first-party data, offers buyer-level transparency, and exclusively blends online and offline Event Intent data. Why Does INTENTIVE Matter for Today’s B2B Organizations? Intent data promised to simplify or even solve this issue. How Can INTENTIVE Be Used?

Intent

Intent Intent Data Ideal Customer Profiles Intent Signal

The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

JULY 9, 2021

Wide exposure for our clients across relevant sites, ability to A/B test title and images. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals.

Paid Content

Paid Content Marketing Automation Services Work Management Marketing Management

LinkedIn Matched Audiences: Everything You Should Know

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. TrustRadius sends the segment data to LinkedIn.

Ideal Customer Profiles

Ideal Customer Profiles Linkedin Work Management Marketing Management

How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT. Drift, Outreach).

B2B Sales

B2B Sales Intent B2B Marketing Digital Asset Management

What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

APRIL 11, 2024

Step 5: Nurture Relationships Once you’ve qualified and filled your pipeline with relevant B2B prospects, focus on developing connections. Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market. They may even refer your product or company to their colleagues.

Ideal Customer Profiles

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring

What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

APRIL 11, 2024

Step 5: Nurture Relationships Once you’ve qualified and filled your pipeline with relevant B2B prospects, focus on developing connections. Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market. They may even refer your product or company to their colleagues.

Ideal Customer Profiles

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring

What is B2B Demand Generation?

Inbox Insight

JANUARY 5, 2023

Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts.

Demand Generation

Demand Generation Demand Generation Agencies Top of Funnel Demand

B2B Marketing Zone

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

Second-Party Downstream Intent Data: What’s the Difference?

Webinars

Trending Sources

Best Intent Data Sources for Customer Retention and Expansion

Webinars

10 Ways Marketing Ops Can Make the Most of Intent Data

10 Ways Marketing Ops Can Make the Most of Intent Data

How Planful uses customer intent to speed up the B2B buying cycle

Albacross Joins the LinkedIn Marketing Partner Program

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Tiers without fears: How to Identify Priority Accounts for a Successful ABM Campaign

Intent Data: The Good, the Bad, and the Illegal

Intent Data: The Good, the Bad, and the Illegal

Bringing in Purchase Intent Data Into Buyer’s Journey

Best Intent Data Sources for Prospecting Customers

Content + Intent Data: The Foundation of a Frictionless Content Experience

Shifting Your Focus to Intent-Driven Leads

Introducing INTENTIVE: B2B’s First and Only True Buyer-Level Intent Platform

The B2B Marketer’s Quick Start Guide: Content Amplification

LinkedIn Matched Audiences: Everything You Should Know

How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

What is B2B Demand Generation?

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