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5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Build a following on social media. M followers today.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Marketing automation can save you time and money and improve the buyer’s journey. Automated marketing is a system for targeting leads and customers with pre-programmed messages. You could start by buying lead lists and sending automated marketing messages with generic templates. What Is Automated Marketing?

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Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams. This does not appear to be true with recent research.

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What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel

SnapApp

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. But for some reason, they’re still on the fence.

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The Truth Intent Data Vendors Don’t Want You to Know

xiQ

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyersintentions and next moves. Do you know what blog posts or articles you read last week?

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The truth intent data vendors don’t want you to know

xiQ

The truth intent data vendors don’t want you to know The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyersintentions and next moves. Do you know what blog posts or articles you read last week?