Applying B2B Buyer Journey Insights to Drive Higher Marketing ROI?
Walker Sands
AUGUST 8, 2022
to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.
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