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Getting Started with Video for Lead Generation

Modern B2B Marketing

Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Done right, it can be an important and valuable lead generation tool, building trust with your audience and expanding your marketing strategy. . Do you want them to sign up for a demo?

5 Critical Components of Lead Management Software

Modern B2B Marketing

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. but there’s an online demo that seems to cover pretty much the whole product. The moments are set up as real time triggers within Marketo.

My Secret Methods for Turning Marketing Leads into Qualified Sales Leads

Modern B2B Marketing

by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Whatever their exact name, these Sales Development Representatives (SDRs) have one exclusive focus: to review, contact and qualify marketing-generated leads and deliver them to Sales Account Execs.

9 Elements for a Successful Marketing Program Mix

Modern B2B Marketing

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams.

Sneak Peak of The Marketing Nation Summit

LeanData

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. So, yes, Marketo is a fundamental part of our business process.

The 3 ABM Essentials You Need to Start Off and Take Off

Modern B2B Marketing

So how do you navigate the landscape and choose the best technology to support a repeatable, scalable strategy for your business? Targeting and Management of Named Accounts. Product fit: business needs match your solutions.

9 Reasons to Make a Software Purchase in December

Modern B2B Marketing

Before the eggnog starts flowing, we’ve got 9 reasons why December is a great time to invest in a software solution, especially one in Revenue Performance Management. Lead Management is a proven technology delivering real value to companies like yours.

Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. Remember, not all leads are created equal.

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Modern B2B Marketing

It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. Indeed, this is exactly the structure we have at my company, Marketo.

Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. Remember, not all leads are created equal.

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What business challenges did you face when you joined ShipServ two years ago? I was brought in to help scale up the business, following a period of rapid growth. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

Sneak Peak of The Marketing Nation Summit

LeanData

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. So, yes, Marketo is a fundamental part of our business process.

Why Automated Email Engagement Should Be Part Of Your Sales Team

IKO-Systems

Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir. Is it right for your business? This ensures that each lead is getting what they want.

Why Automated Email Engagement Should Be Part Of Your Sales Team

IKO-Systems

Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir. Is it right for your business? This ensures that each lead is getting what they want.