Marketing Insider Group

NOVEMBER 1, 2010

It may even allow you to identify those influential network hubs whose recommendations can mean big referral business for you. It is easy to simply dismiss social media as “hype”, create a half-baked Facebook page and call it a day. And the implication to our entire business model is real. Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

NOVEMBER 2, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Share: Read more from Strategy marketing plan Click here to cancel reply. Share your thoughts, post a comment.

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Marketing Insider Group

OCTOBER 7, 2010

You must always remember that at some point in every sales discussion, you must “ASK” for the business. Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems. Click here to cancel reply.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. If our representative makes a valuable call then they gain several pieces of business intelligence about the company and the contact.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 6, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Trackbacks & Pingbacks Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others. But social media has opened up a channel.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Marketing Qualified Leads 100

Marketing Insider Group

MAY 18, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. All rights reserved.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

NOVEMBER 30, 2010

I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg, Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook. Summit Share The 7th Annual Web 2.0 Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true! .&#

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. For marketers, the old way of doing business is unsustainable. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JUNE 22, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?" All rights reserved.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JUNE 24, 2010

The mobile marketing revolution is at hand, and small business owners need to be aware and prepared. So happy we agree on the need to prepare for the next biggest wave to hit the business world. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply. All rights reserved.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

AUGUST 19, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

AUGUST 5, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?" All rights reserved.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I started in sales, then moved into product management with P&L responsibility. All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 9, 2010

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# The event is part of a series sponsored by the Social Media Business Council. Blogs help deliver information from the company to the consumer.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

NOVEMBER 24, 2010

How To Focus On Your Marketing Plan Whatever Happened To The Business Case About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

Two recent articles on Harvard Business Review offer some great advice. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 9, 2010

But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. Here is a review of how I work social media into my routine: Scanning, Monitoring, Prioritizing: I start each day with a quick glance at the blackberry for urgent emails and mention notices from twitter, Linkedin and Facebook.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

DECEMBER 21, 2010

Watch this video for a great overview of what “visual search” will mean for your business: The good folks at Gartner helped me to see that augmented reality is nearly at the “peak of inflated expectations” actually ahead of visual search. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? All rights reserved.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Click here to cancel reply. Share your thoughts, post a comment.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JUNE 3, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Best, Michael Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JULY 21, 2010

In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Background This study is the 2 nd phase of a research project by both TechTarget and Google.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

SEPTEMBER 15, 2010

People do not “like&# brands on Facebook because they want to be marketed to. Channel: not every marketer belongs on Facebook. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? The reason is context. They “like&# you as part of an expression of who they are. Click here to cancel reply.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# Social Media Business Council‘s CEO, Andy Sernovitz presented on ethics in social media and the comments from many folks after his session showed that he really delivered his message.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

OCTOBER 19, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? We all have a brand and need to channel our inner Brian Solis. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? We all have a brand and need to channel our inner Brian Solis. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

AUGUST 17, 2010

While we are being impacted by the rapid rise of social networks and the use of mobile technologies to connect business professionals, we are also being asked to produce more with less. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? We not only need to be fast, we need to get faster. More leads. More sales.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

SEPTEMBER 9, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?" All rights reserved.

Social Media 100

Social Media Branding Brand Identity Media 100

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive been using LinkedIn for several years because its geared more for business people. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120