Single Grain

APRIL 22, 2021

As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. At Supermetrics, we have thousands of partners in our affiliate base who use multiple channels to generate sales and earn affiliate commissions.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Martech

MARCH 15, 2022

despite having a beautiful brand and a perfectly functioning website and funnels. Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. Why is branding important? Companies with poor branding end up having to pay 10% higher salaries.

Ad Building 139

Ad Building Branding Brand Identity Marketing & Strategy 139

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Sales Planner at L90. "My 1) Aaron Goldman , CMO at Kenshoo. Follow @AaronGoldman.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

DealSignal

OCTOBER 26, 2020

Data fuels demand generation and outbound sales efforts. Unfortunately, stories about being burned by data vendors are all too common. A strong sender reputation, created by low bounce rates and high engagement, keeps ISPs from sending your emails to the spam folder. If it’s top-notch, you’re set up for success.

Marketing Automation Services 64

Marketing Automation Services Ideal Customer Profiles B2B Ethics 64

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Today: The average customer engages with 3-5 pieces of content before talking to a sales rep.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

SEPTEMBER 21, 2010

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. The feeling of community, and “we’re all in this together&# is slipping away.

Social Media 127

Social Media Media Paid Content Conference 127

Directive Agency

JULY 26, 2016

Short contracts encourage tactics that will likely be detrimental to a site’s long-term health. Most SEO guarantees I’ve seen state a specific (high) result in a short span of time (months) which encourages shady crash and burn SEO. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. You should probably include it in your tweet about your sale on hammocks. Valentine's Day is just around the corner, and love is in the air. If you're creating marketing people love , that is.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28