survey 
Martech
SEPTEMBER 14, 2023
We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% to 2.9%) than the previous year, according to a Duke CMO survey.
Martech
MARCH 14, 2022
Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.
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Golden Spiral
SEPTEMBER 10, 2021
Interview with Leela Srinivasan, CMO of Survey Monkey). LinkedIn’s own data states that photos increase the comment rate on posts by 98%. Links to YouTube play directly in your feed and result in a 75% higher share rate. How Deeply Are You Reaching Your Audience? Your Forgotten Audience. Always Use a Visual.
The Lead Agency
JUNE 17, 2019
How Marketing Automation Works For B2B According to a survey from Campaign Monitor, 82% of marketers are using best-of-breed tools when it comes to marketing automation. According to CMO, 30% of consumers had a positive experience with retargeted ads. This is because marketing automation is scalable.
Marketing Insider Group
MAY 12, 2010
The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Because it is an easy metric to obtain.
Convert
MAY 10, 2022
You want a theme that has the internal mechanics to give you high conversion rates. Philip Pages , Founder of Post Purchase Survey (and runs a mid-7-figure ecommerce brand). Imagine not giving them that convenience but instead making them burn extra calories to make an order. Marc Bromhall , CMO at Surf Gear Lab.
LeanData
APRIL 22, 2016
And since that research came out, other surveys have estimated the number of decision-makers involved has grown even larger. The CMO needs more budget. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. An average of 5.4
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