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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Why HealthTech CMOs Lose Their Jobs

Golden Spiral

The median tenure of the Chief Marketing Officer position has shrunk to its lowest point in more than a decade—25.5 I hand-curated a list of 234 of the highest-ranking marketing executives at HealthTech companies and found the average to be 26.6 Chief Marketing Officer Is The Most Dangerous Title Around. What’s really going on?

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Marketer of The Month Podcast- EPISODE 106: New Zealand’s Biggest Spammer – Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Welcome to another episode of Outgrow’s Marketer of the Month.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

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A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

But despite a large amount of literature available, many e-commerce businesses still get it wrong. But if your methodology doesn’t include a testing strategy that requires you to iterate in almost real-time, this results in poorly designed tests that don’t account for the business problem or solve the user’s burning issues.

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Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros

Convert

Once upon a time, companies would invest 100,000 USD in an experimentation platform and then hand it over to the marketing intern. If you’re just starting out, Alex Birkett suggests a smooth way to glide into the groove: When you’re starting your experimentation program, work with an agency or consultant. The sentiment that.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? So what gives? Blog Bundle. Data Compilation.