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HubSpot’s September 2023 releases: The manager’s guide

Martech

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. It’s a short-term marketing strategy that complements long-term marketing efforts such as social media and email marketing. This can increase sales in the short term.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In microeconomics terms, there are two types of scarcity: absolute and relative. Lack of clean air and good climate conditions aren’t going to create an immediate economic problem. Do you want to learn a simple trick to improve your conversions and sales? If yes, you’ll gain a lot by reading about scarcity examples in marketing.

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8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Forms Must Be Active Opt-In. Separate Opt-In Checks. Many sites used to bundle user consent into a single multitasking checkbox. Also, even after they’ve opted-in, users must always have the option to opt-out of cookies at any time. Granular Opt-in Options. Easy to Withdraw Submissions or Opt-Out.

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8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Forms Must Be Active Opt-In. Separate Opt-In Checks. Many sites used to bundle user consent into a single multitasking checkbox. Also, even after they’ve opted-in, users must always have the option to opt-out of cookies at any time. Granular Opt-in Options. Easy to Withdraw Submissions or Opt-Out.

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8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Forms Must Be Active Opt-In. Separate Opt-In Checks. Many sites used to bundle user consent into a single multitasking checkbox. Also, even after they’ve opted-in, users must always have the option to opt-out of cookies at any time. Granular Opt-in Options. Easy to Withdraw Submissions or Opt-Out.