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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting.

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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Though it may not seem like it, selling to SMBs can benefit you in the long run. One of its benefits includes connecting directly to primary decision makers instead of dealing with groups of buyers and chains of execs. What is Considered SMB? What is the Difference Between SMB and SME? Why Divide Enterprise and SMB Sales?

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Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. It could bring visibility into your content schedule and show your teammates how much you have on your plate. Like most SMBs, you pour all your energy into your work.

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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Though it may not seem like it, selling to SMBs can benefit you in the long run. One of its benefits includes connecting directly to primary decision makers instead of dealing with groups of buyers and chains of execs. Before we begin, here’s a quick overview for new salespeople: What Are “SMB Sales”?

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Guide to the 6 Best Project Management Tools for SMB Entrepreneurs

BenchmarkONE

Not many entrepreneurs and small business owners shine in those areas, which is why project management tools can be an entrepreneur’s best friend. . The benefits of project management tools are vast. They can help entrepreneurs delegate tasks with ease and organize their to-do lists so that projects get completed and stay on schedule.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. But let’s face it. What do you even post?

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Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool

Webbiquity

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.