Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClickZ

AUGUST 6, 2020

Impressive as it may be, the future looks even brighter. For them, it is unthinkable to check TV guides looking for favorite shows and then adjusting plans according to the whims of broadcasters. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets. Connected TV offers such freedom.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. That’s even more impressive when you consider that TV ads only get the same level of attention 45% of the time. YouTube’s popularity spans 91 countries and 80 different languages , covering about 95% of the global online population.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Choozle

FEBRUARY 12, 2021

I think, one, the tracking aspect of it is huge, especially from a digital marketing perspective, because so much of digital marketing is based on tangible metrics of success, whether it’s impressions or cost per thousand versus television–that’s really more of a reach cost per point basis. So, there’s the trackability aspect.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Sword and the Script | B2B

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Bionic

MAY 5, 2023

Online Display : measured in impressions, purchased by CPM, priced in net, KPIs include clicks and conversions. Social : measured in impressions, purchased by CPM, priced in net, KPIs include likes and engagements. Digital video : measured in impressions, purchased by CPM, priced in net, KPIs include viewing metrics.

Media Plans 52

Media Plans Planning Paid Search Agency Cost Per Thousand 52

Hubspot

NOVEMBER 7, 2018

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. Penetration is the number of households who own a TV or subscribe to cable. Impressions. Broadcast / Cable TV Ad. Cable TV spots are tricky.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Hubspot

OCTOBER 21, 2013

If you aren’t familiar with podcasts, they’re essentially radio or TV shows broadcast online that you can subscribe to, usually via an RSS feed. Whether you have cable or use services like Hulu , there are plenty of shows that can really make you think. In short, Upworthy is a social media news site that helps content go viral.

Resources 28

Resources RSS Cable Case Study 28

Hubspot

SEPTEMBER 17, 2018

Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. To create a shotgun mic setup in your office studio, you’ll need a shotgun mic like the Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

NOVEMBER 28, 2023

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126