How to balance ROAS, brand safety and suitability in social media advertising
Martech
SEPTEMBER 27, 2024
ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.
Let's personalize your content