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“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti

Buzz Marketing for Technology

And today they can make a huge impact on a brand. Who can make something popular on the web? YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story.

Web 2.0 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

IT was already on the scene with Web 2.0 Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Linkedin. Share this on del.icio.us.

CMO 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

IT was already on the scene with Web 2.0 Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Linkedin. Share this on del.icio.us.

CMO 100
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Go join that! Generations.

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

Sure anyone can take out an ad in a major publication but his point is more about the sustained effort over time to create a brand using advertising hasn’t worked for years and is just too expensive and too inefficient to build a brand. I think B2B marketers really need to think and act more like a media house themselves.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. How should you measure the impact of social media?

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for. People in their network are most likely interested in their new projects and professional achievements – why not keep them abreast of what’s happening so they can refer them to a friend. Tweet This!