Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. All of us have influences. Or maybe just kicked us in the ass when we needed it. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. I’ll randomly select 10 winners.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. The third section of the book covers Zappos’ sale to Amazon.com (for $1.2 A playbook. A mission.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” — PR Daily (PR Tools). 5) Onalytica. 6) Little Bird.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

JUNE 11, 2010

But, I’m as excited as Eddie Vedder in a flannel factory about #5. Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Huge thanks to Scott Stratten for the connection.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. We’ve done the heavy lifting for you. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 161

Social Media Media Stats Statistics 161

Webbiquity

APRIL 10, 2017

Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Reputation Management Tools.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

MAY 26, 2010

If you have a tools-focused strategy, you don’t really have a strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. As usual Jay, thanks for sharing some more cool stuff.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 21, 2010

Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I recommend picking three solid metrics to track.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Single Grain

MARCH 9, 2021

Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services. PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MAY 18, 2010

PR Squared. -- If public relations is your core interest, then be sure to check out Todd Defren's blog about the intersection of public relations and digital media. The great thing about the internet is that it is full of really smart people sharing great information, all for free.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). PR and media tools. Communications tools are make-or-break for modern companies. Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team’s productivity. The problem? This is especially true for enterprises.

Budget Programs 90

Budget Programs Enterprise Management Tools Work Management 90

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. He’s been relatively happy at his new job, but is looking for the next career challenge. His answer?

Social Media 140

Social Media Media PR Webinar Metrics 140

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. We’ve done the heavy lifting for you. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews ) , businesses have been trying to Join the Conversation for a while now. Yet, Mitch doesn’t see it happening in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. When you routinely see single Webinars being priced at $100 or more, to include 24 of them for $297 is a flat-out steal. (if

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. Email is a vampire.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. We like that.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 1, 2010

The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Early in my online career I did a lot of website strategy and online advertising. You don’t have all the answers. Neither do I. Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

APRIL 8, 2010

I am considering with at least moderate seriousness getting rid of my iPhone and getting something that actually functions well as a phone (hello Verizon), and using the iPad for all the rest. Now, the bad news. The iPad is not a computer. Not even close. The virtual keyboard is barely better than the iPhone, and you still cannot touch type.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Hinge Marketing

JULY 6, 2022

Inbound marketing messages tend to be educational in nature rather than self-promotional. . If you publish educational blog content, use keyword research to make your blogging more strategic. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Convince & Convert

FEBRUARY 9, 2010

The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Tweet This!

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. ” — RazorSocial (Tips). Pricing: contact vendor for quote. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 15, 2010

You’ve hit on something that I’m sure PR pros deal with all the time: helping clients determine “their story.&# Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization? link] The Redhead Jay – in love with the infographic!

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. Social CRM The new telephone. April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Information sharing and education. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Great content this month via the B2B Marketing Zone. Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. I love Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

FEBRUARY 28, 2017

With Toggle, you can track your time by client and project both on your desktop and on your mobile device. ” — B2B PR Sense Blog. With Toggle, you can track your time by client and project both on your desktop and on your mobile device. ” — B2B PR Sense Blog. Pricing: free, $9 per month, or $72 per year. 2) Time Doctor. 1) E.ggTimer.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117

nDash

DECEMBER 9, 2021

Here’s an opportunity where you can answer your target audience’s most challenging questions, deliver educational materials, and show how your brand can solve their pain points. How often do you think about the amount of content published on the Internet daily? According to Worldometer, nearly five million (MILLION!) Case Studies.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Convince & Convert

SEPTEMBER 2, 2010

The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# I want to know what music you listen to, what you think is funny, why your cat is insane. How is that possible?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155