Oktopost
JUNE 14, 2021
It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . If demand generation catches the fish, lead generation reels them in.
Digilant
JANUARY 5, 2023
From content creation to implementation, AI continues to prove itself a practical resource that has a place in almost any marketing strategy. Before the introduction of AI in contextual advertising, most marketers had to rely on keyword or topic targeting strategies. Drive consumers down the funnel? Increase conversions?
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ClearVoice
JANUARY 26, 2021
Social media is, after all, not only a reliable bane of one’s existence but a useful brand messaging platform , a potential source of revenue, and a fertile ground for testing new marketing concepts and messages. But that doesn’t mean they’re the type that engages with marketing through social media. You’re not social savvy.
Hubspot
MARCH 27, 2018
Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany Da Silva @Bellastone.
Directive Agency
SEPTEMBER 3, 2019
There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content. The reason?
Hubspot
FEBRUARY 26, 2019
If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. The Benefits of Blogging for Business and Marketing. In fact, if you're reading this, guess what?
Unbounce
JUNE 24, 2020
How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) Because when marketing meets AI , magic happens. To put it another way, marketing and AI is a love story for the ages. To put it another way, marketing and AI is a love story for the ages.
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