Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Others are sure to follow. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Company websites are by definition, largely static.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Here at Marketo, we’ve had our own fair share of B2B social media marketing success. In fact, our blog is one of our most successful marketing tactics for demand generation. UnitedLinen.

Social Media 48

Social Media Media B2B Forrester 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Social lead generation and buying signal mining. Have you gotten back into the game recently?

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Michelle Killebrew. Melanie Deziel.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Why attend: Some 200 attendees and 2018 speakers from companies such as BuzzFeed, Vice, Tastemade, and The Wall Street Journal. Host: Marketo.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Only B2B

FEBRUARY 9, 2018

Or, You are into cloud computing services. According to a Hubspot Survey , small companies that publish 11 or more blog posts per month drive much higher traffic than companies of the same size that publish fewer than 11 blog posts and about 2X as much traffic as those publishing 2 – 5 monthly posts. For example, Marketo.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Adobe Experience Cloud Blog

APRIL 14, 2014

Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Using Memes and Custom Images.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Adobe Experience Cloud Blog

AUGUST 14, 2012

Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. Q: How does a company find someone to produce visual content? Q: How does a company find someone to produce visual content? That is what Marketo has done for visual notetaking, videos, infographics etc.

Marketo 48

Marketo Buyer Personas Paid Search Agency Demand Generation Agencies 48

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Contently has been named one of the top 100 fastest growing private companies by Inc. Marketing, sales, customer service, IT, and more.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Engagio

OCTOBER 20, 2020

No need to read through a stack of posts from a dozen bloggers. Account-Based Marketing (ABM)—a product of this change—is one of the hottest strategies that the fastest-growing companies are leveraging. If you know a company uses “first.last@company.com,” then you can figure out email addresses and use a tool like Rapportive to verify.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114