How to find and win your first 10 B2B customers
Lenny's Newsletter
SEPTEMBER 5, 2023
Cold outbound works—if done creatively. For Figma , Dylan Field reached out to design-oriented founders who he knew from previous projects: “ The early batch of alpha customers were just mostly friends, and friends of friends, of Dylan. If you aren’t getting a good response, get more creative and more targeted.
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