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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

Blogger 151
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CMO of the Future

Buzz Marketing for Technology

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. This is becoming an art in itself.

CMO 100
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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

However, in many ways, you–influencer marketing professional–are the broker between the client, the brand, the CFO, the CMO, and the online influencers. Posts, Blogs, Hauls, and Unboxings are Only 10% of the Work. Because without clients there’s no influencer marketing campaign. Grease That Palm!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. link] Michelle Johnson Influencers- [link] [link] Chris Syme Good blog post by Jay Baer's on Finding Influential Customers. It’s entirely possible she is a Mass Influencer. How do you define success in terms of outcomes?

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B2B Lead Generation Blog: State of the Art Lead Tracking

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog.