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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? Christopher Hosford is a frequent guest blogger for ViewPoint. It’s hard to believe.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Links to LinkedIn profiles of company managers (Stirista). Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. List of company competitors (OneSource). Biographies of company contacts (OneSource).

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Is Lead Generation Slipping Away From Marketing?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I know what you’re thinking, you’re saying to yourself, “Is he serious?” Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables. Sean Callahan.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Home of Chief Content Office Magazine and THE event Content Marketing World. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Cleveland, OH – [link].

Twitter 100
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Online Reputation? 4 Tips

Writing on the Web

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Blog this on Blogger. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? In fact, having a good online reputation is essential to branding yourself or your business.

Tips 100
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B2B Aware: This Week In B2B Marketing - Surveys & Projections

MLT Creative

Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. BtoB Magazine. Twitter more popular with B2B marketers but LinkedIn brings more B2B leads. Tech marketers plan to boost spending next year.

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.