Circle Studio

SEPTEMBER 17, 2020

While agile marketing—an iterative approach inspired by software developers—has long had its proponents, the uncertainty of the future and the volatility of the economy in a post-COVID-19 world is pushing marketers in virtually every industry to take a hard look at the benefits of adopting an agile approach.

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Planning B2B Marketing Advertising Agencies B2B 97

ViewPoint

FEBRUARY 23, 2018

What is a lead? That’s not where their skills lay, it’s not what they’re getting paid for. What’s it take to generate a volume of real leads, the ones you really need? Before addressing that question, let me ask another. Is it the name on a list you bought from a content aggregator for $23? They’re ready.

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Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Bannerflow

DECEMBER 4, 2018

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default. The most obvious of which is agile marketing. Put simply, the same technologies enabling in-house display are revolutionising marketing.

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Planning Advertising Agencies Display Advertisements 53

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

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Planning Analytics Enterprise Management Work Management 59

Kapost

DECEMBER 8, 2016

Even more troubling, when asked what contributed to their stagnancy or decline in success, these marketers cited a lack of time and content-creation challenges as their primary hurdles. Of course, “more content” alone isn’t the goal of Scrum (or agile marketing, for that matter). Probably not. Fortunately, we don’t have to.

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Planning Work Management Content Marketing Marketing Management 48

Content Standard

JUNE 13, 2016

It was true, I was passionate about implementing agile marketing at Skyword. Yet all of the tenets of agile methodology went out the door while seeking the holy grail of tools to make it work. Let me rewind. Our tech team used JIRA Core to manage its workflow. We adapted JIRA Core and Confluence for our needs.

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Enterprise Management Work Management Marketing Management CMS Development 40

Hubspot

JANUARY 5, 2015

I recommend using agile marketing to help solve the problem. You see, with the speed of change in marketplace today, taking an agile approach to your marketing (and in this case, buyer personas) is critical for your program’s ongoing success. A Brief Overview of Agile. Unfortunately, timing can sometimes cut the schedule short.

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chiefmartech

FEBRUARY 7, 2016

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? For most people (but perhaps not regular readers of this blog), that probably sounds a little strange. Software has eaten the world — and marketing too. Software has eaten the world — and marketing too.

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Work Management Marketing Management Marketing Automation Services Software 40

ClickZ

OCTOBER 3, 2020

Agile marketers are paving the path forward combining technology and talent. Perform A/B testing, own the marketing database, carry out full SEO audits… contribute to thought leadership by authoring blog posts and speaking at events…”. Here are two specific areas in which modern marketers can focus to build agility and value: 1.

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Planning Work Management Marketing Management Lead Ranking 126

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Marketing technologists. 1,918 on Indeed.

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Work Management Marketing Management Marketing Automation Services Verticals 68

Biznology

JULY 18, 2012

The character pictured may or may not be an agile marketer. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. Agile Marketing is about taking frequent, customer-centric actions that result in steady, measurable improvements that make innovation and profits happen faster.

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Planning Enterprise Management Work Management Marketing Management 80

Kapost

MARCH 1, 2017

Like most of the problems that modern marketing encounters, a commitment to Agile processes and principles can help solve the sales/marketing alignment conundrum. Rolling Stones vs. The Beatles. Sales vs. Marketing. In the other corner we find marketing, a salaried team focused on reaching a broad market and achieving long-term brand success.

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Planning Cross-Selling Budget Programs Paid Search Agency 48

Content Marketing Institute

NOVEMBER 22, 2017

There is an important gap between having ideas and making good decisions about what to do with those ideas.”. Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear.

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Kapost

JANUARY 12, 2017

If you’re one of the very few marketers who doesn’t subscribe to dozens of email newsletters, you may be unfamiliar with the steady drumbeat of praise for agile marketing in the past year. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Isn’t that cheating?”

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Planning Content Marketing Work Management Marketing Management 48

Hubspot

OCTOBER 9, 2012

If you're agile, you can easily and gracefully move at a rapid pace. In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. 2) Blogging. That's not right, right?)

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Planning Web 2.0 Copyright Viral Marketing 28

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. tl;dr There are three trends that are changing the nature of martech. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.). .” “Is it expanding or consolidating ?

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