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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. All of our assets live on that blog.”

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Do You Know When to Create and When to Curate?

Convince & Convert

The RSS feed is: [link]. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. They have also added a Pinterest page and are active on YouTube : all the usual suspects.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. The RSS feed is: [link]. ” They even have a video introducing a viewer to their YouTube channel and making it clear where to go for different types of information. Please Support Our Sponsors. Listen Now .

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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

The RSS feed is: [link]. As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006. Tim’s first experience in it was with the aforementioned video he did at IBM for YouTube.

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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

The RSS feed is: [link]. ” His new blog at GregGerik.com aims to take advantage of that new paradigm. According to the most recent data, Netflix accounts for 32.25% of nightly home internet traffic , far above its competitors and even YouTube (at 17.11%). From Cision , a free online content marketing kit. Listen Now .

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. It works with a lot more sites than just YouTube and cleanly downloads Flash video. I record phone calls using Skype and MX Skype Recorder. I have dlvr.it

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Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com

Buzz Marketing for Technology

If youre new here, you may want to sign up for email updates or subscribe to the RSS feed for all my posts. Note: This blog post is to clarify my thoughts on the subject and provide an easy point-of-reference as I begin to write the Literature Review section of my Ed.D. My comments on peoples blogs are collated at CoComment.

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