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Do You Know When to Create and When to Curate?

Convince & Convert

The RSS feed is: [link]. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. If you could do a Skype call with any living person, who would it be? Listen Now.

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How to Take Charge of Your Personal Brand

Convince & Convert

The RSS feed is: [link]. Their internet guy suggested they start a blog so people could write comments. ” If you could do a Skype call with any living person, who might that be and why? “I think it would be awesome to do a Skype call with Gloria Steinem , the feminist icon. Listen Now . Tweetable Moments.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. All of our assets live on that blog.”

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You Do Not Own Your Audience

Convince & Convert

The RSS feed is: [link]. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. ” While working at Optiem , Jeff created a (now deceased) blog called 6 Degrees of Bacon to illustrate to clients the importance of content creation and social media.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. The RSS feed is: [link]. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. Listen Now .

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

The RSS feed is: [link]. Jeff brings to our attention this week an interview with Syncapse’s executive chief Michael Scissons published in a New York Times blog. ” If you could do a Skype call with any living person, who might that be and why? Listen Now . Find us on iTunes: [link]. Tweetable Moments.

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Using Social to Put the “Culture” back in “Agriculture”

Convince & Convert

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. The RSS feed is: [link]. The blog has an interesting level of complexity with the range of topics it covers. The blog mirrors this range of topics. Please Support Our Sponsors. Listen Now . Tweetable Moments.

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