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Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. Also, designs these forms to be simple, clear, and appealing.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. Also, designs these forms to be simple, clear, and appealing.

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The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Ethnographic research uses techniques, which allows businesses to have conversations with and observe people in their cultural, as well as, natural environments. This enables companies to gain deep insights that cannot be attained through surveys, focus groups, or through the use of telephone-based win/loss analysis.

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New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. This applies to buyer persona development today.

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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact.