Martech

MARCH 6, 2024

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Gone are the days of complex opt-outs. Roll up your sleeves to manually refresh your lists, eliminating outdated contacts. Desired delivery.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Martech

JANUARY 27, 2023

Your customers also perceived that their inboxes were getting blasted to the North Pole. Buying a list means you don’t hire a company to sell you one, whether it’s a data broker or a tech provider like SafeOpt. We made it to 2023! Many marketers told me they were busier than ever. But even I have my limits!

Email Marketing 141

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 141

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Hubspot

MARCH 12, 2018

After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses? But, I don’t blame our SDRs or our salespeople. This sad state of affairs is fully the fault of sales leaders -- including myself. They're voting angrily with their mouse.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

The Customer

AUGUST 30, 2019

The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. they’d been automatically added to the list after making a purchase, or been lightly conned with a pre-checked box).

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. But that’s fine. You’ve probably poured gasoline on running ads instead. Um yeah, that’s not happening either. Supply Chain Optimization.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. But that’s fine. You’ve probably poured gasoline on running ads instead. Um yeah, that’s not happening either. Supply Chain Optimization.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52