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Overcome digital literacy challenges in your small business

SmartBrief - Marketing

“Technology is a top priority in everything I do, helping me streamline operations, increase efficiency, and reduce costs. There’s a barrier between technology and productivity. Late fees or lost revenue directly affect a business’ bottom line, not to mention reputation if word gets out about bad or slow service.

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What is a Hybrid Marketing Model?

Bannerflow

In fact, the Bannerflow State of In-Housing report found that 32% of brands have increased their in-house teams by three to five people in the past year alone. The global pandemic has impacted marketing teams in ways never before experienced. These include slim resources and a lack of expertise, talent, and skill within existing teams.

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3 Big Martech Innovation Themes in 2022

chiefmartech

Taken together, about 2/3 of B2B buyers now opt for remote interactions or digital self-serve. For marketers — and the martech and marketing ops teams who support them — this opens up whole new worlds of possibilities. Quote-to-cash, more broadly lead-to-cash, flows across all these teams.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). GetResponse talks about canceling a subscription anytime the users want right on their homepage: To avoid churn via cancellations, ask customers to fill out a customer feedback survey as part of their exit.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). GetResponse talks about canceling a subscription anytime the users want right on their homepage: To avoid churn via cancellations, ask customers to fill out a customer feedback survey as part of their exit.

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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

This approach saves time and money while still reaching advertising objectives by tapping into the expertise and resources of external specialists or an outsourced marketing team, instead of hiring a full-time in-house team. Outsourcing advertising offers numerous benefits, including cost-efficiency and efficacy (more on that later).

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How to Create an Ecommerce Checkout Experience Shoppers Don't Hate

Hubspot

Well, I don't remember them, so I'll just check out as a guest. But we haven't told you how to design a seamless, efficient checkout experience that ensures customers complete their purchases the first time they're in your shopping cart. Also, the fewer fields a visitor needs to fill out, the better. There's no guest checkout?

eCommerce 100