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Content Marketing In 2021: Digital Transformation For Marketing And Sales

Brandpoint

For sales and marketing, it will be known as the year that everyone got serious about digital. I have been reading about digital transformation for years, and clearly, we have made great strides in this area. What Is Digital Transformation? Digital sales and marketing are likely here to stay.

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Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity

Adobe Experience Cloud Blog

Digital Transformation for Tomorrow’s Marketer. Tomorrow’s marketers have moved beyond striving for a seat at the table; now, they are trying to achieve nothing short of a digital transformation. The day kicked off with Move with Marketo, an early morning, intense PiYo session. And, it’s already begun.

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5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update) , you might want to start there. If you want to reach customers through their channel or touchpoint, you must agree to their terms — or forgo access. VERTICAL COMPETITION (2018 Update).

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3 Big Martech Innovation Themes in 2022

chiefmartech

Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation. The Theory of Constraints then shifts our focus from technological barriers to organizational ones: how can we structure and manage marketing to move faster?

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

But the short answer is: On the supply side , there are effectively zero barriers to entry in software today, thanks to tons of incredible open source projects, cheap infrastructure-as-a-service (IaaS), global on-demand talent markets, and low-cost channels for digital marketing. “Digital” is not just adtech and websites.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

Most importantly, businesses must stay mindful of the customer journey and focus on delivering a seamless and personalised experience across all touchpoints. This requires a willingness from decision makers to take risks, iterate quickly, and learn from both successes and failures.