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How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

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Top Lead Generation Statistics for 2018

Zoominfo

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Source: Forrester , 2021). Here’s how to define your IICP with intent data: 1. Match Intent to the Right Accounts.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

An Interview with Spectrum Search Marketing Founder, Bryan Larkin. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. By Tatiana Ceresa.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

An Interview with Spectrum Search Marketing Founder, Bryan Larkin. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. By Tatiana Ceresa.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

An Interview with Spectrum Search Marketing Founder, Bryan Larkin. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. By Tatiana Ceresa.

PPC 40