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Top Lead Generation Statistics for 2018

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The average cost of a B2B sales lead varies by industry. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads ( source ).

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Using Buying Intent To Transform Marketing & Sales

Strategic-IC

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Related: Addressing Organisational Barriers to BBM. You can learn more here.

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5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Marketing Insider Group

CTA buttons are the link between a potential lead and a converted sale, so they need to be the center focus if you really want to increase conversions. So, start by taking a close look at the CTR metrics. Remove barriers. Which CTA buttons are clicked on the most and which ones lead to the highest number of conversions?

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

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High click-through rates (CTR) : With a CTR of.88% Poor sales conversions: A widely cited 2017 CNBC study finds that 65% of viewers skip online video ads. For example, limited-time offerings and flash sales create a sense of urgency. 88% , Instagram beats both Facebook and LinkedIn.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Slideshare) 80% of marketers using audience segmentation report a rise in sales. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Statista) There are currently 464.7

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Let’s talk ABM: 8 ways to build a community with ABM

Strategic-IC

If you spend more time talking about enabling Sales, or harnessing X, Y, Z technology, you know that you have lost your focus. How to achieve alignment with Sales. It’s imperative to have every team on board with the ABM program – but especially so when it comes to Sales. Sales are your ABM veterans.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. They relied on an inconsistent sales process that didn’t deliver the growth they needed. As a result, they sought help from us.