How To Find The Money For Content Marketing
Marketing Insider Group
AUGUST 10, 2015
Step 1: Conduct an audit for a sample of the content your organization produces. . For this example, let’s say your organization is creating 1200 pieces of content per year with an average cost of $200 each. Therefore, your organization is spending $240,000 on content every year. We know customers are tuning out advertising. $1
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