article thumbnail

What Is Gamification in Marketing? Benefits & Examples

Optinmonster

What are the benefits of gamification in marketing? That reduces the likelihood that visitors will scroll past your content. We call that “banner blindness” and it’s a real problem. Conversion rates skyrocket as visitors become motivated to complete tasks for reward. Ready to Level up Your Marketing Efforts?

Examples 100
article thumbnail

How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected

KoMarketing Associates

If you’re in the business of content marketing, you are, by necessity, comfortable with change. Let’s say you’ve got a content marketing strategy in place you’re absolutely sure will result in links, conversions, third-party exposure, etc. In other words, your content strategy has crashed and burned.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. More than that, banner ads have perverted the content itself.”.

article thumbnail

Pressure

Content Standard

In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. More than that, banner ads have perverted the content itself.”.

article thumbnail

What is the Difference Between Inbound and Outbound Marketing?

Outbrain

While outbound marketing uses traditional tactics to ‘push’ messages out to a broad audience, inbound marketing targets relevant audiences with online content to ‘pull’ them into the sales funnel. You’ve heard the terms “inbound marketing” and “outbound marketing” so many times, but what do they really mean?

article thumbnail

26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

article thumbnail

12 Reasons Your SEO Strategy Is Failing

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are some examples of outdated SEO tactics in 2019: Content Machines. If you aren’t addressing your users’ burning questions, don’t expect Google to show your page in the SERPs.

SEO 89