Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Outgrow

MAY 28, 2020

You can leverage their understanding of the local culture to present your brand just the way it should be. From traditional advertising to modern banner advertising, Tonic International has everything figured out for you. Case Study: In the Middle East, everyone was familiar with the brand McLaren. Tonic International.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Outbrain

NOVEMBER 1, 2021

Compared to the big brands, this may seem to leave few options for small businesses to promote themselves and reach their target audiences. Native advertising enables advertisers to promote their brand, products or services in a non-intrusive way on websites where their target audience likes to visit. Native advertising.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Marketing Insider Group

MARCH 31, 2014

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Single Grain

JUNE 13, 2023

Just as with traditional media channels, like radio and television, plenty of online platforms such as YouTube, Google, Facebook, TikTok, and Instagram rely on advertising to monetize their offerings. By combining creativity, storytelling and a deep understanding of their target audience, Disney has carved a niche for itself.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Advertising Agencies Paid Search Agency 52

Single Grain

AUGUST 3, 2021

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. There are two types of branded slate ads: .

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Contently

APRIL 21, 2017

Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Content Standard

OCTOBER 2, 2020

” — Josh Bernoff “Banners have 99 problems and a click ain’t one.” ” — Milton Hershey “If great content is the hero, then banners are the villain.” ” — John Sculley “Branded content is created for a company. .” They are all about the same.

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads improve audience engagement, improve brand awareness and help nurture leads.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Hubspot

JUNE 17, 2015

Define a brand. Both are storytellers. Unfortunately most of them, despite being decent storytellers, are failing to make that emotional connection sufficiently to make a difference and this is of particular interest to me. It’s really important for brands to pay attention to context when storytelling.

Work Management 28

Work Management Storytelling Marketing Management Cross-Selling 28

Zoominfo

JANUARY 16, 2019

Then came television and the rise of infomercials. Now, modern customers demand authentic, personalized marketing interactions with the brands they buy from. Customers with strong connections to B2B brands have higher rates of consideration, purchase, and willingness to pay a premium. Evoke emotions through storytelling.

Planning 202

Planning Paid Search Agency Work Management Zoominfo 202

Zoominfo

FEBRUARY 9, 2020

Then came television and the rise of infomercials. Now, modern customers demand authentic, personalized marketing interactions with the brands they buy from. Customers with strong connections to B2B brands have higher rates of consideration, purchase, and willingness to pay a premium. Evoke emotions through storytelling.

Planning 130

Planning Paid Search Agency Work Management Marketing Management 130

Single Grain

APRIL 28, 2020

Figuring out how to reach, connect with and convert potential customers can be overwhelming, so it's always a good idea to look at the brands that have been successful and analyze what they're doing. . If you can do more than just give money, your brand will go further because it will give people something to talk about. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

AUGUST 9, 2019

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. When it comes to marketing, through narratives and immersion a storyteller can build stronger relationships with their target audience and trigger a desired emotional response. Collect Customer Data.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

DivvyHQ

OCTOBER 30, 2017

That’s for stand up comedians, “fun” brands like Skittles and B2C football commercials, right? And every single person on the planet can connect with comedic storytelling on some level. This guide was built to help brands react to emerging technologies and go from hectic to ahead of the curve. Download the Guide.

Planning 74

Planning Video Marketing Content Paid Search Agency 74

Convince & Convert

APRIL 15, 2016

Visual storytelling is becoming an increasingly important aspect of the social web—and Facebook is well aware. These photos represent your brand on Facebook. Pro Tip: Think about the placement of the profile picture within the cover photo area incorporate your profile as a part of your cover design, like some brands have done.

Social Media 112

Social Media Paid Content Media Ideal Customer Profiles 112

Convince & Convert

APRIL 18, 2016

However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers.

Campaigns 100

Campaigns Brand Identity Branding Mobile Advertising 100