article thumbnail

The Essential Marketers Guide to B2B Demand Generation

Oktopost

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Still, it requires a deep understanding of the target organization, its needs and pain points, and the individuals who make purchasing decisions.

article thumbnail

What is an email monetization strategy and why is it important?

Liveintent

With the right email monetization strategy, businesses can use email to drive revenue by placing and selling ad slots in their email newsletters. These email ads can include: Custom display ads. Display ads are like website banner ads, just within email. How can businesses use an email monetization strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage Intent Data to Drive More Business

NetLine

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. This data is used to segment prospects into meaningful categories.

article thumbnail

Digital Advertising – Key Trends Heading into 2020

Porch Group Media

Native ads receive 53 percent more views than traditional display ads. Native advertising increases purchase intent by 18 percent. Native ad spending is projected to increase to $41.1 This means native advertising will account for 61 percent of total digital display ad spending in the U.S. eMarketer ).

article thumbnail

How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

Fundamentally, this has created a shift—48 percent of organizations created more content for customer engagement, suggesting a path to digital growth for CPG innovators. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale.

Demand 129
article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5