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How reducing your carbon footprint can save you money and increase ad impact

Martech

What does this have to do with digital marketing? It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. Quite a bit. What changed?

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Banner ads? Embrace Marketing Partners. co-exhibiting at trade shows and conferences.

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How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Bannerflow

Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). Everyone at Bonnier News was very proud of how the Expressen brand was marketed on the streets and across the cities around Sweden. Olle Walltin: As a team we were extremely happy.

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Display advertising best practices: ultimate guide

Bannerflow

Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. What’s more, many advertising networks have their own best practices and guidelines.

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Affiliate Summit West 2020: All the Key Takeaways

Outbrain

Launched in 2003, Affiliate Summit runs the biggest performance marketing events in the world. Attendees can expect to network and learn from top companies and key decision-makers from the affiliate marketing industry. Run a broken link ONCE a month – don’t run them all the time; they take up a lot of bandwidth.

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10 Types of Content Writers and When to Use Them

ClearVoice

10 common types of writers in media and content marketing. Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. Web banner ads. Let’s get started. Don’t know what type of writer you need? Take our quiz!

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Meanwhile, enterprises and content marketers have a similar but much broader wish list. Click To Tweet.