How reducing your carbon footprint can save you money and increase ad impact
Martech
NOVEMBER 7, 2023
The most engaging ads, which are considered to be video ads, are the worst offenders in terms of the CO2 impact because of their size. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad. Quite a big chunk of the costs in cloud usage is the utilization of the bandwidth.
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