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How reducing your carbon footprint can save you money and increase ad impact

Martech

The most engaging ads, which are considered to be video ads, are the worst offenders in terms of the CO2 impact because of their size. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad. Quite a big chunk of the costs in cloud usage is the utilization of the bandwidth.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software allows you to reach a targeted market at a low cost than channels like banner ads, print, TV, or radio. Unlike traditional HTML, HTML5 videos are lighter and run smoothly on low bandwidth. Market reach. HTML5 Video. HTML5 can provide a platform to embed videos in emails. Final thoughts.

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How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Bannerflow

Since video uses a lot of bandwidth the widget was modified to compress (without any loss of quality). I love working in After Effects, so being able to apply similar technology in my ads is a massive plus. Alexandra Lindmark: We needed a special connection to Clear Channel, so Bannerflow developer Daniel modified the video widget.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad).

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Display advertising best practices: ultimate guide

Bannerflow

Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. It now incorporates a whole spectrum of technologies from rich media ads to video – not to mention programmatic buying and dynamic creative optimisation (DCO). Interactive HTML5 display ads are now mainstream.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

The most obvious example is ad tracking: when someone browses a product on one site only to keep seeing promotions or banner ads for the same item on a different site a few hours later. Digital assets are instrumental to realizing this plan.

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Affiliate Summit West 2020: All the Key Takeaways

Outbrain

Following our pre-ASW interview with Hope , here are some amazing tips for video advertising Hope presented at the show: Key Takeaways: Video works because: It creates emotions: do you remember the last time you cried from a text or a banner ad? Broken links: Install a broken link tracker. What about writing? Keep it Simple Stupid!