B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition
Porch Group Media
JULY 29, 2019
B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. These promotions are prevented from achieving higher conversion rates due to: Customer fatigue or conditioning to discounts (55%). Forrester). Email delivers the highest in terms of ROI for marketers. A lack of differentiation (54%).
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