Zoominfo
MAY 25, 2022
Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them.
Hubspot
APRIL 12, 2019
According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue. SendinBlue.
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Madison Logic
JANUARY 5, 2023
With supply-side inflation, continued international conflict, and tough decisions like budget cuts and layoffs disrupting day-to-day operations, organizations will require a more strategic marketing approach in 2023. Listen to the on-demand recording and read on to learn about three key takeaways from the discussion. .
Heinz Marketing
MAY 16, 2022
Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. That could be a self-help tool in a product led growth format.
SnapApp
MAY 29, 2018
They have the budget, and they’re ready to hand it over. When you’re working with big lists of leads, it’s not scalable to describe how qualified they are in freeform terms — how do you search and filter without structured data? Forrester research indicates that 74% of business buyers conduct more than half of their research online.
Adobe Experience Cloud Blog
SEPTEMBER 6, 2017
In this book, Michael divides up content success into three stages: 1) how to build the case for content marketing within your business, 2) how to find the budget to establish a new content marketing program, and 3) how to measure success once you’ve implemented your strategy. Michael makes content marketing manageable!
The ROI Guy
JANUARY 8, 2013
before economic conditions in Europe and US uncertainty stymied expected technology spending increases. Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. In fact, Gartner predicted that 2012 growth was going to be 3.7%
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