Remove b2c contingency
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Using AI-powered predictive analytics to time your next move

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai

Analytics 143
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Why we care about AI in marketing

Martech

What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

No perfect recipe exists for this, as the choice is contingent on your marketing campaign goals and resources and—most importantly—what channels your customers like better and use. Businesses can choose to connect only their online channels or coordinate both online and offline channels.

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How to Capture Brand Content Like the Pros  

Martech Advisor

According to the Content Marketing Institute, B2C marketers have increased their audio/visual content by 69% as compared to last year. You’ll want to think through all possibilities of what can go wrong during your production and have a contingency plan in place for just about everything.

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Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different. The Makeup of Growth Marketing.

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Price Matching Pros and Cons for Online Retailers

Webbiquity

As a growing portion of B2B purchases move online , business marketers will confront more of the same issues (such as price matching) of their B2C counterparts. Most businesses that offer price matching have entire departments dedicated to price matching contingency issues. This isn’t only a consideration for etailers.

Pricing 81
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Social Media Down Time Doesn’t Have to Be a Customer Experience Nightmare

Martech Advisor

Further, given that Facebook’s assets now span Instagram and WhatsApp, marketers need to have a contingency plan in case all these social media channels go down together. While the March downtime was definitely Facebook’s longest, there have been sporadic instances across the year, disrupting marketing plans.