KoMarketing Associates

JANUARY 26, 2016

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

chiefmartech

MARCH 13, 2019

While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees. .”

P2P 67

P2P Enterprise Management DemandBase Conference 67

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Like all businesses, we were seeking growth. Like all businesses, we were seeking growth. And how do you grow a business? By gaining more customers.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

TrustRadius Marketing

JANUARY 24, 2023

We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. You can read more insights on enterprise customer engagement software and strategies in our post below. If a product solves some of your pain points well you can always complement it with others.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Now, shoppers on our website are represented as avatars in a mock-up of a store. If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Now, shoppers on our website are represented as avatars in a mock-up of a store. If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Vidyard

APRIL 17, 2015

Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. ” Mass advertising is dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

TrustRadius Marketing

JANUARY 24, 2023

We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. You can read more insights on enterprise customer engagement software and strategies in our post below. If a product solves some of your pain points well you can always complement it with others.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. You can read more insights on enterprise customer engagement software and strategies in our post below. If a product solves some of your pain points well you can always complement it with others.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

LEADership

SEPTEMBER 15, 2015

By putting the company’s logo on the world’s most famous club, Manchester United, Aon is associated with one of the most passionately followed sports anywhere in the world. This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40